Must Haves for Your CRM System

Posted on January 25, 2011 by Robert

imagination 300x202 Must Haves for Your CRM System-Features

Coughlin’s Law – “Sometimes only the best will do.  Other times, get the cheap one if it comes with a user manual”

Some features you just have to have them no matter what.  Sometimes you can prioritize your needs and get the ones you want and grow into the others as your needs grow.  Those statements are true if you are buying a car, a TV or a new CRM system.  In a previous article – Know your customer – basic CRM – I said that no matter your business, you should have some type of a CRM system.  Hopefully it’s the electronic version and not a notepad on a desk.

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Using Social Media for Positive Reviews

Posted on January 11, 2011 by Robert

Favorite Vacation Using Social Media for Positive Reviews-Results

Coughlin’s Law – “Only ask Yes or Yes questions to increase your happiness”

These days there are a lot of sites out there reviewing products.  These sites are designed to give a potential customer another customer’s opinion about the product or service.  On some product sites or service provider sites you will also see some testimonials as well.  By using social media how could you increase your positive reviews on these sites and on the web? You could have a contest, just ask your fans or offer some reward.  Ask them to post their best experience with your service for a chance to win a free X.  Ask them to post a picture to your flikr site of them enjoying your X.  Give a way a free x for the best tweet about your product or service.

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Social CRM Gold Rush

Posted on January 4, 2011 by Robert

Golden Goose 198x300 Social CRM Gold Rush-Invention or Addition

Coughlin’s Law – “It’s not always the most important to be the first but rather the last one standing.”

The question is how and when you get in on the social CRM (SCRM) gold.  Do you wait til the roads are paved and the towns are built and the train will take you all the way to the mines or do you pack up your wagon, head across country on your own?  Do you dig for gold or sell pick axes, beds, foods and supplies to the miners.

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Inviting the Pretty Girl to the Dance – How to Have a Successful Event

Posted on December 28, 2010 by Robert

Be Bold Inviting the Pretty Girl to the Dance How to Have a Successful Event-Resolute

Coughlin’s Law – “Be bold and unafraid.  The worst they can say is no”

Have you ever had to put on an event and were worried about attendance?  Terrified that no one would show up?

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SERP – Monitoring your Online Presence

Posted on December 21, 2010 by Robert

Protecting your identity 300x198 SERP Monitoring your Online Presence

-Identity

Coughlin’s Law – “Protect your name and your honor… It’s all you’ve got”

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Know your customer – basic CRM

Posted on December 14, 2010 by Robert

The Nod 300x198 Know your customer basic CRM-CRM

Coughlin’s Law – “Know your CUSTOMER before they forget YOU”

Know your customer – by name, drink, food, their friends, habits, spending patterns – basic CRM right?

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What is the question?

Posted on December 7, 2010 by Robert

anticipation 300x199 What is the question?

-Questions

Coughlin’s Law – “You get what you ask for” Continue reading →

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Know how to create regulars – creating fans

Posted on November 30, 2010 by Robert

The original greeter 300x199 Know how to create regulars – creating fans- Fans

Coughlin’s Law – “Be friendly to everyone you meet.  You never know who will be your next most important person in your life.”

Some say customers and some say FANS.  Personally I like the sound of FANS a whole lot more.  To me a FAN is more than a customer.  A FAN is someone who goes out of  their way to tell others about your business.  A FAN will go out of their way to buy from you and you only.  A FAN will help you sell them more. Continue reading →

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Know how to give them a discount – reward them

Posted on November 23, 2010 by Robert

rewards 300x213 Know how to give them a discount – reward them – Rewards

Coughlin’s Law – “Nothing is for free in this world.  To get something, you have to give something.”

In the bar business as well as the online business, to get something, you will need to give something.  Do you pay for advertising, advocates and a PR team or do you do it a different way? How can you get your customer to talk about your business, advocate your product and even promote you?

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Know the cool crowd and how they are good for business

Posted on November 16, 2010 by Robert

influence 300x200 Know the cool crowd and how they are good for business – Influencers

Coughlin’s Law – “Most people will follow a crowd.  Win over the ones who don’t and the others will follow”

When running a pub, business is best when the bar is full.  Really, no charge for that piece of advice. The same is true for all businesses.  It’s simple right?  Not really but there are easier ways than others to make sure the pub is full. Continue reading →

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